Marketing Specialist

We are seeking a Senior Marketing Specialist to join our team on a long-term contract basis. This role is ideal for a strategic, highly organized marketer who thrives in a cross-functional environment and can lead end-to-end campaign execution across complex stakeholder groups.

You will play a key role in developing and executing integrated marketing campaigns, with a focus on lifecycle communications and customer engagement. This position supports initiatives across age-restricted categories, including alcohol and retail media networks, and requires a strong balance of strategic thinking, project management, and collaboration.

Key Responsibilities

• Lead end-to-end campaign strategy, including planning, ideation, execution, and performance analysis
• Develop campaign messaging and guide copy and creative asset development in partnership with internal teams
• Manage campaign workflows, timelines, and approvals across multiple stakeholders and vendors
• Execute and schedule campaigns across various marketing platforms
• Conduct post-campaign reporting and translate performance data into actionable insights
• Partner cross-functionally with merchandising, marketing, and other internal teams to align on campaign objectives
• Ensure all communications align with brand standards and regulatory requirements
• Maintain strong organization across multiple concurrent projects in a fast-paced environment

Required Qualifications

• 5+ years of experience in marketing strategy, campaign management, or lifecycle marketing
• Proven ability to lead and execute integrated marketing campaigns from concept to completion
• Strong project management skills with experience managing multiple stakeholders
• Excellent communication and collaboration skills
• Ability to analyze campaign performance and translate data into insights and recommendations
• Experience working in highly cross-functional environments

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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